Knowledge that drives projects
Practical expertise from over 15 years in staffing — from trade show planning to shift scheduling to professional recruiting.
Curated by Michael Johannes — Owner & Managing Director of the höchstmass group, in the trade fair industry since 2007
Planning Guides for Your Trade Show
Three key questions every exhibitor should answer before the fair — with concrete scenarios and recommendations.
Assessing Your Trade Show Staffing Needs
What kind of conversations take place at your booth? Three categories help determine your staffing requirements.
What Does Trade Show Staff Really Cost?
Key factors, typical cost ranges and example scenarios for your booth. Individual estimates included.
In-House Team or External Trade Show Staff?
An objective guide: When each model makes sense, opportunity costs, and typical hybrid solutions.
How to Brief Trade Show Staff: Checklist for Exhibitors
How to brief your trade show staff so they represent your brand convincingly. A proven checklist covering 7 key areas.
Trade Show Staff Planning: 12 Weeks to 48 Hours Timeline
The optimal timeline for planning your trade show staff. From strategic pre-planning to last-minute staffing.
Event Staff for Corporate Events: Conferences, AGMs and Galas
What event staff do you need for conferences, AGMs or galas? Roles, requirements and practical tips.
After the Trade Show Is Before the Next: Lead Follow-Up in 7 Steps
How to turn trade show leads into real sales opportunities: debriefing, A/B/C categorisation, 48-hour rule, KPIs and learnings.
Guides for Flexible Staffing
Temporary employment, shift planning and flexible staffing models — practical knowledge for HR decision-makers.
Finding and Retaining Talent
Recruiting strategies, talent acquisition and temp-to-perm models — practical knowledge for sustainable hiring decisions.
Latest Guide Articles
Expert knowledge from practice — regularly new guides on staffing and industry insights.
Temp-to-Perm: How Temporary Work Leads to a Permanent Hire
Temp-to-Perm combines the flexibility of temporary staffing with the stability of permanent employment. How the model works legally, when it makes sense and what placement fees are typical.
After the Trade Show Is Before the Next: Lead Follow-Up and Analysis in 7 Steps
How to turn your trade show investment into real pipeline: systematic lead follow-up, CRM handover, KPI analysis and learnings — proven in 7 steps.
Trade Show Staff Planning: Timeline from 12 Weeks to 48 Hours Before the Show
The optimal timeline for planning your trade show staff. From strategic pre-planning 12 weeks out to last-minute staffing 48 hours before the show opens.
Temporary vs. Permanent Employment: When Staff Leasing Makes Sense
Temporary or permanent employment? When staff leasing is the better choice — with cost comparison, legal framework and decision guide.
Event Staff for Corporate Events: What Conferences, AGMs and Galas Require
What event staff do you need for conferences, annual general meetings or galas? Roles, requirements and practical tips for successful corporate events.
How to Brief Trade Show Staff: Checklist for Exhibitors
How to brief your trade show staff so they represent your brand convincingly. A proven checklist covering 7 key areas — from objectives and dress code to escalation.
Individual Consultation for Your Project
Need professional support with staffing? We'll advise you personally — free and non-binding.